Tuesday 16 January 2018 @ 14:30 - 17:30


Cost: £11.21

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In this workshop, you will learn how to make your digital presence exciting and engaging in just a few hours per week. 

What will you learn?

We will demystify social media and branding for you, two things that don’t need to be as difficult as they seem. We’ll talk about the story you want to tell and how to make it come across in your posts. We’ll let you in on little tricks to make posts more engaging and give you a bit of time to practice drafting them. We’ll also discuss tools you can use to make all of your work easier. 

What will happen on the day? 

15 min - introductions

1.5 hours workshop

15 min conclusions

30 min networking

Who is it for?

The workshop is designed for small business owners. 

Main themes: 

  • Clarifying your brand

  • Making the most of your social media with a small budget (useful tools the experts do not want you to know about)

  • Making your posts stand out and engage the audience 

Kat Wczesniak, XpertSM

Kat is an expert in Social Media. Having built a successful, six figures tour operator using solely digital marketing, she’s tried all the tricks in the book. Since 2016, she has been supporting small businesses through XpertSM, running workshops hosted by FSB, Small Business Saturday and was even invited to talk about digital marketing success at the British Library Startups programme.

For more info, please check out: www.xpertsm.co.uk



Any prep required?

You do not have to do any homework before coming to the workshop, but you will get more out of it if you think about the following:

  • What problem am I solving for my customers?

  • How I would like to present my business to my audience?

  • What makes us unique? (USP)

  • Who are our customers? (think about the demographics, social status, and things they have in common)

  • What are your customers interested in?

  • Who are your main competitors and how are they doing on social media?

  • Are any of their posts grabbing your attention?


To make your life easier and help you put what we have taught you into practice we will give you the following freebies:

  • Editorial calendar

  • Branding questionnaire

  • List of tools you can use to save time

  • Posting schedule template

We have an additional treat for you at this event, Saima the owner of Saima’s Sweet Art, will bring some of her products for you to taste. They offer all sort of Celebrations Cakes Cupcakes, Tea Cakes, Tarts and Afternoon Tea in a Box. All of their products are made from scratch using Saima's very own unique recipes. She also offers tea cakes which are insanely tasty, light and to die for but low in calories.


We are sure you will remember Saima's Sweet Art forever simply because It’s Just Not a Pretty Bake It Tastes Good Too. You can take a peek at their Facebook page: Saima’s Sweet Art or follow her on Instagram.  If you want to check out their website, this is the address: www.saimassweetart.co.uk


Please make sure you are on time, as once the session starts you may not be able to get access.


Croydon Town Hall
Katharine St
CR0 1NX London
United Kingdom


Malcolm Brabon

Head of Services

Kerry Kyriacou

Growth Hub Manager

Ryan Davies

Account Manager

Andrew Dennis

Account Manager

Grant Baker

Account Manager

Jane West

Business Support Navigator

Amanda Geel

Growth Grant Manager

Marsha Robert

Growth Grant Project Manager

Coast to Capital

This site is operated by Coast to Capital Local Enterprise Partnership. © Coast to Capital LEP 2013-18.

Information is provided on this website in good faith. However neither Coast to Capital Local Enterprise Partnership nor any associated organisation or individual provide any warranty or accept any liability for information provided.



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