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In this workshop, you will learn how to make your digital presence exciting and engaging in just a few hours per week.
We will demystify social media and branding for you, two things that don’t need to be as difficult as they seem. We’ll talk about the story you want to tell and how to make it come across in your posts. We’ll let you in on little tricks to make posts more engaging and give you a bit of time to practice drafting them. We’ll also discuss tools you can use to make all of your work easier.
What will happen on the day?
15 min - introductions
1.5 hours workshop
15 min conclusions
30 min networking
The workshop is designed for small business owners.
Clarifying your brand
Making the most of your social media with a small budget (useful tools the experts do not want you to know about)
Making your posts stand out and engage the audience
Kat Wczesniak, XpertSM
Kat is an expert in Social Media. Having built a successful, six figures tour operator using solely digital marketing, she’s tried all the tricks in the book. Since 2016, she has been supporting small businesses through XpertSM, running workshops hosted by FSB, Small Business Saturday and was even invited to talk about digital marketing success at the British Library Startups programme.
For more info, please check out: www.xpertsm.co.uk
You do not have to do any homework before coming to the workshop, but you will get more out of it if you think about the following:
What problem am I solving for my customers?
How I would like to present my business to my audience?
What makes us unique? (USP)
Who are our customers? (think about the demographics, social status, and things they have in common)
What are your customers interested in?
Who are your main competitors and how are they doing on social media?
Are any of their posts grabbing your attention?
To make your life easier and help you put what we have taught you into practice we will give you the following freebies:
List of tools you can use to save time
Posting schedule template
We have an additional treat for you at this event, Saima the owner of Saima’s Sweet Art, will bring some of her products for you to taste. They offer all sort of Celebrations Cakes Cupcakes, Tea Cakes, Tarts and Afternoon Tea in a Box. All of their products are made from scratch using Saima's very own unique recipes. She also offers tea cakes which are insanely tasty, light and to die for but low in calories.
We are sure you will remember Saima's Sweet Art forever simply because It’s Just Not a Pretty Bake It Tastes Good Too. You can take a peek at their Facebook page: Saima’s Sweet Art or follow her on Instagram. If you want to check out their website, this is the address: www.saimassweetart.co.uk
Please make sure you are on time, as once the session starts you may not be able to get access.
Croydon Town Hall
CR0 1NX London
For further support please call the business navigators on 01403 333840
Head of Services
Business Navigator Office Manager
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