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Friday 5 July 2019 @ 09:30 - 11:30

 

Cost: £44 - £54
 

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Bite-sized Learning: Grow your customer base with marketing ads

 

Scratching your head, wondering where your ideal customers are online? Tried lots of things but still failing to get them to engage with you?

 

Find out how to successfully identify the right channels for the people you’re trying to attract to your business and how best to target them with relevant and engaging Ads.

 

This overview of all the main online marketing channels will help business owners understand which ones to use to focus time and budget on the right marketing activity.

 

Where? Brighton Eagle Lab, 1 Preston Road, Brighton, BN1 4QU

When? Friday 5 July, 09:30 - 11:30

Who For? Business owners and entrepreneurs who have tried online marketing and didn’t feel it worked or don't know where to start. Also good for businesses running paid Ads already and wanting to expand into another channel.

 

Who is this session not suitable for? Businesses already running a large social/PPC campaign, or those with a zero budget for paid Ads.

 

Who by? Simon Batchelar, Pallant Digital. Simon, along with business partner Ben, has run online marketing agency Pallant Digital for 17 years. Starting in the years before Facebook, they've seen online marketing evolve and grow into the most powerful marketing tool for every business. They have a passion for helping their customers grow their businesses.

 

In this workshop, you’ll learn more about:

How best to use Facebook, Instagram and Google Ads to get more customers, as well as what makes great content to help your customers get to know, like and trust you. You’ll also understand the importance of measuring success and how to make the most of your budget. Businesses need an active website with a form or checkout to measure if the Ads are working.

You’ll come away with an understanding of:

  • which platforms you should focus on for maximum impact
  • how to target your ads
  • how to grab your ideal customers’ attention
  • how to convert their attention into purchases
  • methods to help you save money by not wasting budget on underperforming Ads
  • an understanding of some common mistakes and misconceptions about online marketing and how to use it to grow your business, not cost you money
  • ways to measure success

 

 

 

Copy by: Chimera Communications

 

Cancellation policy: Places are limited and events usually oversubscribed. Please give 2 working days' notice via email or you must pay for your place in full.

Our trainers are sharing their experience skills and advice generously. If you are a direct competitor you may not be able to attend. Please get in touch before booking.

If you have never been a member of Brighton Chamber you are welcome to book and come to two events (just one breakfast) as a non-member. After this, you will need to join the Chamber to enjoy the benefits of membership.

 

Thank you to our event partner:

 

Brighton Eagle Lab,
1 Preston Road,
Brighton,
BN1 4QU

FURTHER SUPPORT PLEASE CALL THE GROWTH HUB TEAM ON 01293 305965

Malcolm Brabon

Head of Services

Lou Williams

Growth Manager

Kerry Kyriacou

Growth Hub Manager

Ryan Davies

Account Manager

Grant Baker

Account Manager

Andrew Dennis

Account Manager

Jane West

Business Support Navigator

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