TickleFLEX - Making Connections

Tickleflex were supported by the Coast to Capital Growth Hub to find a strategic partner to help develop the business.



TickleFLEX was invented by Peter Bailey, the Insulin Injection Aid is a great example of an innovative product. Peter is a successful inventor, who has pioneered several breakthrough technologies.


In 2005, Peter was diagnosed with Type 1 diabetes. This led him to invent a needle assistant for insulin dependent diabetics. In its first twelve months, TickleFLEX won the 2016 Best Product Design Award.


The TickleFLEX Insulin Injection Aid (above), making insulin injection safer, more comfortable and consistent. The product is now gearing up for global recognition and growth

The Challenge

The business had a lot of opportunity but needed to set a strategy, Peter had identified a need for finance to support his ambitious growth plans. Peter also sought to get the highly innovative product into international markets, however lacked the expertise to get break international markets.

The Solution


Coast to Capital Growth Hub Advisor, Amanda Geel, recognised TickleFLEX as a highly innovative product, Amanda helped Peter create an impact-driven one-page strategy, offering finance, exporting and strategic support. Using her extensive networks, Amanda introduced Peter to the West Sussex Health and Life Science Cluster and local entrepreneur Bola Lafe.


This resulted in Bola and Peter becoming strategic partners with Bola giving expertise in company infrastructure and an agreement for Opus Innovation to sell TickleFLEX products. Since the support the business has further grown and looks to gain further national and international recognition.

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"Serendipity struck. A chance mention by one of my contacts drew me towards the Coast to Capital Growth Hub and the indomitable Amanda Geel"
Peter Baily, MD of TickleFlex

The team are here to help. Please use the contact form, leave a voicemail message on 01293 305965 or send an email to growth.hub@coast2capital.org.uk with your name, contact details, postcode and support request.

Nasser Elaheebocus

Growth Relationship Associate

Ryan Davies

Growth Hub Team Leader

Karen Tyrrell

Growth Relationship Associate

Taygan Paxton

Growth Coordinator

Tom Hughes

Peer to Peer - Admin

Richard Butcher

Interim Growth Relationship Manager

Malcolm Brabon

SME Manager

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