Andrew Kerry-Bedell

Andrew is a business and consumer technology, marketing and business development specialist. He helps SMEs plan an integrated digital marketing strategy with advice on how to best use technology to improve customer communication, project collaboration and staff productivity.

Typical projects include mobile-ready websites, email, eCommerce and social media designed to get your business noticed. He understands exactly where technology adds most value, how it integrates best with brands, products and services and how to apply it to drive more sales and profitability.

Key Digital Skills
• Website development, media and content upgrades
• Ecommerce (strategy, design & build, technology)
• Staff productivity - MS Office, MS365 and Google
• CRM systems, client analytics and email marketing
• Digital strategy - client communication and retention

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Lisa Kerr

Lisa is a digital systems & productivity expert, advising on how to use digital tools for the greatest benefits, across MS365, Google, Online Comms and project management / collaboration software. A chartered accountant and hands-on business adviser with over 20 years' experience of financial and operational roles.

Key Digital Skills
• Online comms (Zoom, Teams, Whatsapp, Slack)
• Staff productivity software (Trello, Todoist, Monday, Mindomo);
• Online training sessions including audience participation tools (Mentimeter, Slido)
• Online project management software (Trello, Todoist, Monday, Mindomo);
• MS 365 / Office expert (Teams, Excel, Word, Outlook, Powerpoint).

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Malcolm Duffitt

Malcolm is an ecommerce & digital marketing specialist who helps direct-to-consumer businesses how to improve their ecommerce performance and marketing activities to increase online sales. He has over 20 years experience in agency and client-side roles as Head of Ecommerce for FMCG and luxury brands.

Key Digital Skills
• Ecommerce (Shopify, Woocommerce, Magento)
• Digital Marketing (Google Ads, SEO, Paid Social)
• Email Marketing (Mailchimp, Klaviyo, Ometria)
• Google Analytics (KPIs, metrics and analysis)

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Rachael Dines

Rachael has been providing marketing services and advice to SMEs for 12 years. The founder of Shake It Up Creative, an award-winning, ambitious marketing agency in Worthing, her marketing career has spanned 20 years across the B2B, B2C and Charity sectors, both in-house and agency-side. She is a Chartered Marketer, approved Enterprise Nation Adviser and marketing advisor on various regional funded programmes.

She was also the recipient of a UKTI Marketing Scholarship which took her to Chicago to study B2B Marketing. Rachael has previously featured on BBC Radio Sussex and the LBC Radio Clive Bull Business Show. Passionate about sharing her knowledge and working collaboratively, Rachael can't wait to support more growing Sussex businesses.

Key Digital Skills:

• Online Visibility
• Social Media & Comms
• Websites & SEO
• Marketing
• Branding
• PR
• Advisory

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Rob Laurens

Rob Laurens is a digital business coach, consultant, author and speaker with more than two decades of digital business experience. His clients include big business, SMEs, charities and world class museums. Formerly the founding head of a digital agency in London, Rob then became eCommerce Director at a FTSE 100 company, leading digital transformation across 100+ SME businesses globally. He champions a people-first, practical and jargon free approach to digital transformation.

KEY SKILLS

Digital strategy

Customer acquisition and retention marketing
eCommerce growth
Customer/user experience improvements

Change leadership and digital transformation

Leadership development
Skills assessments
Organisational structures
Processes
Technology stacks
Content development
KPIs
Data & analytics
Road mapping
Full "Getfit4digital" transformation programmes

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Roya Croudace

I have supported over 400 scale up businesses in the last few years across most industries including retail and hospitality to accelerate growth and utilise digital to provide added value.

I can also share experiences and best practice to accelerate your growth plans and profitability while utilising my extensive network to make relevant introductions. I have extensive strategic, sales & marketing and people leadership experience and as a former coach providing tailored support, developing strong sustainable foundations for growth.

I am passionate about innovation and business adaptability and have the ability to absorb and assess situations quickly to deliver measurable impacts.

My career spans across the corporate media industry and SME sector as Commercial Director and MD. I have also run large government business support contracts and will be happy to make sure you are linked into all relevant funding support available including grants.

I am currently the Founder of Alloy Business, a business growth agency, founder of Rovipay, utilising Zotto online payment and open banking technology for the retail sector and a Non-Executive Director at KTN.

Digital and IT skills:
Digital marketing strategy and action plan feeding into your sales plan.
Developing a successful hybrid retail model
Building your digital value proposition
Ecommerce: Technology platforms, customer acquisition and retention, product sourcing and stock management .
Using technology for insights and business adaption.
Social media and email marketing
Advertising, branding, messaging
Free analytical tools
CRM – system setup, data, GDPR compliance

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Susan Winchester

Susan is a very experienced marketing and business strategist, with her own small business consultancy firm through which she uses her skills to guide SMEs towards achieving their aims and objectives in a technology-advanced and ever-changing trading environment. Her speciality is analysing the macro and micro environment of an organisation, developing and implementing appropriate plans for digital adoption and growth, and reviewing and reporting on business performance.

Industry:
Technology

Business Interests:
Marketing | Strategy | Development | Implementation | Evaluation

Core skills
- Marketing and business plans – development, implementation and evaluation
- New product and/or service development
- Website and content development
- Channel analysis, selection, development and monitoring (website, social media, search engine marketing and optimisation)
- Brand positioning and monitoring
- CRM systems
- Market and customer analysis
- Cost and performance analysis
- Budget monitoring and reporting

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