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Friday 30 August 2019 @ 11:00 - 12:00



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Dave Thomas – Creative Director and owner of Redbeard – a full service marketing agency


Nici Jupp – Founder and MD of Talent Gateway – Provides recruitment and search services to scale up businesses


We all know it’s tough to compete with the draw of London when competing for talent but what can we do?


Have you ever had a recruitment campaign that has failed? Often the first reaction is to assume you need to increase the salary to 'appeal to more candidates'.


On the surface this is a viable option, a higher salary is likely to attract more applications…but not necessarily from the candidates you want. The best candidates on the market value purpose, trust, culture and job satisfaction as much as salary and in some cases, even more.  

Employer branding is more important than ever if you want to make yourself heard in a competitive market. In fact, it’s as important as your corporate brand when trying to attract highly sought after talent.


Your business is unique, so focus on offering candidates what money can't buy.  Sell the potential by telling them just how great you and your brand are. What it’s like to work for you, showcase your purpose and culture using tools such as your employer value proposition, communicating purpose and culture and being yourself!


In this session we will:

  • Show you where to start!

  • Identify the link between employee engagement and purpose

  • Explain why it matters

  • Share a framework for communicating your purpose and culture

  • Provide real examples of how purpose and culture can help you recruit talent

  • Uncover the importance of finding YOUR voice

  • Show how a strong brand reduces recruitment costs and improves employee retention

NB: This event is free for gdb Members and Non-Member Guests who have purchased a Members Meeting Guest Ticket.

The Arora Gatwick Crawley
Southgate Ave
RH10 6LW

further support please call the growth hub team on 01293 305965

Malcolm Brabon

Head of Services

Lou Williams

Growth Manager

Matthew Heath

Growth Grant Project Manager

Ryan Davies

Growth Relationship Team Leader

Jonathan Alderman

Business Analyst

Andrew Kerry-Bedell

Growth Adviser

Richard Butcher

Growth Adviser

Carolyn Bentley

Growth Adviser

Luke West

Business Growth Executive

Taygan Paxton

Growth Coordinator

Coast to Capital

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Information is provided on this website in good faith. However neither Coast to Capital Local Enterprise Partnership nor any associated organisation or individual provide any warranty or accept any liability for information provided.



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