Head of Services
Tuesday 3 December 2019 @ 09:30 - 11:30
Confused by Instagram? It seems as if every other business is on there, creating fantastic content and getting plenty of juicy leads. You want to get involved…but you just don’t know how to go about it. How can you find and target the right customers on Instagram? And how will you ever find the time to do it properly? This session will take you through the nuts-and-bolts so you can become your business’ Instagram champion.
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This practical session will help you define your Instagram audience and learn how to target them. You’ll start with a customer profile exercise, in which you’ll identify your main customer groups and their lifestyles.
You’ll then learn some practical strategies for reaching those customers, building an audience full of potential buyers and optimising your time so this doesn’t have to take a huge chunk out of your day.
You’ll create an Instagram Story during the session and leave with an algorithm checklist to help you go away and start creating effective, engaging posts.
Small businesses (especially B2C) who know their audience is on Instagram, but don’t know how to reach them. The session will work for you whether you’re a complete beginner or you’ve dabbled, but you’ll need to have Instagram installed and a profile set up.
Claire Jones-Hughes, Clarita Digital. Claire is a digital marketer and trainer with over 20 years’ experience working with household names and large retailers on creative campaigns. She supports businesses of all sizes to reach more customers with strategy, social listening, campaign creation and full channel management. Her online training programme, Digital Thrive, includes built-in coaching to help businesses with limited resources achieve their goals online.
Ready to make Instagram work for your business?
Book your place now.
The 1st Central County Ground
further support please call the growth hub team on 01293 305965
Head of Services
Growth Grant Project Manager
Business Support Navigator
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