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Monday 28 September 2020 @ 09:30 - 11:30


Bite-sized Learning (virtual): How to identify your ideal customers and win more business

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Do you wish you had more sales prospects in the pipeline? Do you need some techniques to identify and target your ideal customers so that you win more business? Perhaps you already do lots of marketing activities and write lots of proposals but you’re frustrated at the low conversion rate and would like to be more strategic in your approach.

In this practical and interactive workshop, you’ll learn what a sales funnel is and how you can use it to have more meaningful sales meetings that convert into business. You’ll come away with tips and tricks you can begin implementing immediately to help you focus your time on your hot prospects, rather than running around town having lots of ‘cups of coffee’ meetings and being a ‘busy fool’!


What this virtual Bite-sized will cover:

  • How to identify your ideal target customer
  • What a sales funnel is and how to develop your own unique one
  • How to identify the sales and marketing assets that will enable you to convert a cold lead to a hot prospect and then to a loyal customer

Who for? SME business owners without a dedicated sales team


Who by? Rob Da Costa has 30+ years of commercial business experience from working in blue chip companies to starting, growing and selling his own successful PR, marketing and design agency. Since forming Da Costa Coaching in 2007, he has been helping owner-managed businesses to grow their companies in a sustainable, enjoyable and profitable way. As well as providing face to face coaching and training, Da Costa Coaching also has an online hybrid coaching programme called The Agency Accelerator

further support please call the growth hub team on 01293 305965

Malcolm Brabon

Head of Services

Lou Williams

Growth Manager

Matthew Heath

Growth Grant Project Manager

Ryan Davies

Growth Relationship Team Leader

Jonathan Alderman

Business Analyst

Andrew Kerry-Bedell

Growth Adviser

Richard Butcher

Growth Adviser

Carolyn Bentley

Growth Adviser

Luke West

Business Growth Executive

Taygan Paxton

Growth Coordinator

Coast to Capital

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Information is provided on this website in good faith. However neither Coast to Capital Local Enterprise Partnership nor any associated organisation or individual provide any warranty or accept any liability for information provided.



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