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Tuesday 23 February 2021 @ 09:00 - 09:45


What is the current best practice for managing a pipeline: Presented by Chris Lett F.APS, Sales Director UK & Ireland, RS Components Ltd

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Target Audience: All APS Members
CPD Points: Two points for attending the live Webinar or one point for viewing the recording on the APS Member CPD Platform


  • 09:00 - Welcome from the APS
  • 09:05 - What is the current best practice for managing a pipeline
  • 09:35 - Q&A Session
  • 09:45 - Close 

Sales teams must understand that they should be expected to ‘live or die’ by their pipeline. It should flow through the DNA of any sales organisation. Utilising the latest CRM is crucial. Agreeing the pipeline stages is also critical for employee engagement. For example: prospect, qualified, submitted. Sales Teams become more engaged when they see the benefit of ‘Pipeline Turn’, ie, keep it fresh, keep it real – if it’s not moving through the pipeline, take it off. Holding critical internal stakeholders accountable to support pipeline through stages quicker is key to success, sales people must be strong coordinators and collaborators.


Key takeaways:

  • Sharing of best practice
  • Alignment of priorities
  • Speed of pipeline execution

About the Presenter: Chris Lett F.APS, Sales Director UK & Ireland, RS Components Ltd


Chris has worked within the Industrial MRO Distribution world for over 10 years. He has a proven track record of managing sales teams to support customers both nationally and internationally. Chris is currently Sales Director UK&I leading RS’ strategy to support customer growth. Chris is responsible for leading all RS’ Sales Channels to deliver a seamless trading experience. He has a strong engineering background and is a Fellow, Association Professional Sales (F.APS).

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