Chat with us, powered by LiveChat

Tuesday 13 April 2021 @ 16:00 - 17:30


The hassle-free way to establish, grow and streamline your business in the US.

Have you considered launching your business in the US?

This three-part series, delivered in partnership with OBN, is broken down into three distinct phases of market entry preparation for SMEs. Our expert speakers will provide you with a comprehensive overview of a companies investment journey when launching in the US and strategies to optimise overheads and plan effectively.

Add to my calendar


Please provide your email address and we'll email you a vcard that you can import into your calendar.

  • Email address*

  • Add to calendar

Thank you.

We've emailed a vcard containing details of this event to your email address. If you don't receive the email, please check your spam/junk folder.

What will you learn in this webinar series?

The series will leverage legal, marketing, tax and other operational expertise from across multiple organisations that are active in supporting foreign direct investment into the US, with topics including:

  • Positioning your company & brand to succeed in the very competitive US market
  • The different approaches to market entry in order to build a strong foundation for growth and minimise risk
  • Conducting an in-depth market and brand assessment to determine the market opportunity
  • How to protect your IP and address product liability concerns
  • Streamlined solutions to hire your first employee/s in the market
  • How to set up a US entity
  • Expert insight to address pain points in existing US operations


Each webinar will feature our group of experts followed by a moderated panel discussion with Q&A:

Please note - You will need to register for each event separately if you would like to attend the full series.


What will the Phase 1 - Market Assessment webinar cover?


This webinar will cover the fundamentals needed to fully assess opportunities in the US market for your business. Our expert will share key information to help inform your market entry strategy, tactics to minimise legal risks, factors to consider prior to launching and how to assess whether your product or service will resonate with consumers and adapt accordingly.


Featured Speakers


Morgan Pierstorff
Business Development & Sales Director of America Made Easy, Newable Limited

  • A wealth of experience promoting inward investment to the USA
  • Worked extensively with SMEs at the state and federal level to support their global growth strategies
  • Headed Kentucky’s German based European office promoting state-level investment opportunities to companies across Europe
  • Master’s Degree in Public Policy and Management from Carnegie Mellon University’s Heinz College, USA.


Steve Lanier
President, American World Services Corporation

  • Steve Lanier has been actively helping European SMEs for over 20 years to develop the United States as an export market.
  • Since the establishment of American World Services in 1993, he has worked with hundreds of companies and organisations developing their marketing activities in the United States. He brings years of expertise in developing customised strategies for each of AWS' clients, and he frequently presents at workshops and conferences using various case studies to demonstrate how to develop effective marketing strategies for the US market.
  • He has a Masters in International Affairs (international trade and development) from American University in Washington, DC, and a B.A. in Communication from Bethel University in Minnesota.


Thomas Thorelli
Partner & Owner, Thorelli & Associates

  • A French-speaking US lawyer with thirty years of experience working with small to medium sized European companies in minimizing legal risk when doing business in the US.
  • The firm combines a broad range of expertise (with four lawyers located in the Chicago, Illinois HQ) in the fields of intellectual property law, product liability preventive management, acquisitions, corporate law, contract negotiation, and immigration; all with small-firm attention to detail and customer service to create tailored legal solutions for its clients.
  • Tom has served for over 15 years on the Board of Directors of the French-American Chamber of Commerce in Chicago, and has a close working relationship with many Chambers of Commerce located throughout France.


Kevin Okragly
Manager of Marketing Services, Avitus Group

  • Kevin has over 15 years in the Enterprise (Fortune 100) space working with large brands such as L'Oreal, New York Life, Adobe and Under Armour providing digital solutions.
  • Kevin has shifted focus to the small to medium-sized business market a few years ago to help bring the lessons and innovation learned with the big players to the SMB market.
  • He specialises in helping companies build their brand, define their audience and go to market.


Who should attend?

This series of three webinars are best suited for international small to medium-sized enterprises (SMEs) looking to expand in the US. This webinar will cover considerations for a US expansion from A to Z in order to help de-risk the process.


What's next?

To secure your place for Tuesday 13 April 2021 at 16:00 – 17:30 GMT, simply click the Register here button at the top of this page.

Places are limited and on an invite-only basis - we recommend applying quickly to secure your place.


Contact us

Have a question about the virtual event or looking for support?

Email our team at


Newable Avitus Business Support Services


Email our team today


For Further Support Please Complete The Contact Form

Ryan Davies

Growth Relationship Team Leader

Karen Tyrrell

Growth Relationship Manager

Taygan Paxton

Growth Coordinator

Malcolm Brabon

Head of Services

Lou Williams

Growth Manager

Matthew Heath

Recovery Grant Project Manager

Jonathan Alderman

Business Analyst

Luke West

Business Growth Executive

Coast to Capital

This site is operated by Coast to Capital Local Enterprise Partnership. © Coast to Capital LEP 2013-21.

Information is provided on this website in good faith. However neither Coast to Capital Local Enterprise Partnership nor any associated organisation or individual provide any warranty or accept any liability for information provided.



Thank you for sharing