Your clients are inundated with social media posts, emails, adverts and networking opportunities. You know you need to cut through the noise and stand out - but that’s easier said than done.

This workshop will:

• Use the Business Model Canvas planning template as a tool for shaping and defining your value propositions and key activities
• Support you in thinking about the language and tone you use, the problems you’re solving for your customers, and how you can ensure your offer is both distinctive and persuasive
• You’ll be hearing from a case study, Martin Barnes founder of 8 Seconds 2 Connect and have a chance to ask questions.

You’ll come away with:

• Confidence in talking about your offer
• Deeper thinking about what your customers need to hear/see, and how your activity delivers on its promise
• Refreshed ideas on how to get your vision in front of the right people at the right time
• Clarity in defining your ‘why’ – and the value you create.

This workshop is for:

• Early-stage business leaders
• Entrepreneurs and sole traders who are getting going and breaking new ground
• Growing businesses looking to pivot, adapt and redefine what makes their products and services irresistible.

There are four workshops, this is the second. Whilst the workshops are standalone, each will look at a different quadrant of the Business Model Canvas, supporting you to fill it out as you go.