LinkedIn can be used to grow a valuable network, somewhere to raise your profile and share your opinions and passion for your work.

It's an effective platform to grow your network and spark or join conversations about topics that are important to you.

It's also the best platform for B2B marketing and attracting talent.

But if you're not sure where to start, you can end up wasting a lot of time trying to muddle through. Or, you keep putting it off and fail to get started in the first place, and great opportunities pass you by.

This 'getting started with LinkedIn session' with Kerry Watkins, founder of Social For Good, will be interactive, practical and fun, and you'll leave motivated and inspired to do more on LinkedIn.

This session will cover:

• Who uses LinkedIn and why?
• The potential of LinkedIn for your business
• Optimising your LinkedIn profile
• Growing your network strategically using LinkedIn search
• Optimising your LinkedIn company page
• Publishing posts, articles and polls
• Engaging with others and LinkedIn etiquette