Tuesday 12 July 2022 @ 10:00 - 12:00


A robust business plan covers the crucial elements you need when taking a business idea to market. It will guide you on your journey and inspire confidence from investors, employees, and other key stakeholders.

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At this workshop, you’ll learn how to create one and use it to get your business market- and funding-ready.


You’ll cover:

  • The practical steps to making a strong business case
  • How to develop a robust plan for customers, channels, revenues and relationships.
  • Routes to market, marketing channels, customer research, and segmentation.
  • Financial modelling for monetisation
  • Pricing strategy
  • Finding customers
  • Practical learning with case studies

At the end of this workshop you should be able to:

  1. Begin framing a route to market, commercialisation and pricing strategy.
  2. Create an action plan to target customers for sales or product development.
  3. Be aware and use research platforms to develop market and customer knowledge.
  4. Develop a financial model including profit and loss and cash flow statement.

This workshop will be delivered by Lawrie Chandler, Director of Edale and Clean Growth UK Strategic Advisor.


This workshop is supported by the Low Carbon Across the South and East (LoCASE) programme and open to businesses across the UK.

Virtual Event

The team are here to help. Please use the contact form, leave a voicemail message on 01293 305965 or send an email to growth.hub@coast2capital.org.uk with your name, contact details, postcode and support request.

Nasser Elaheebocus

Business Account Manager

Ryan Davies

Business Account Manager

Taygan Paxton

Business Insight & Marketing Coordinator

Coast to Capital

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Information is provided on this website in good faith. However neither Coast to Capital Local Enterprise Partnership nor any associated organisation or individual provide any warranty or accept any liability for information provided.



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