At this workshop, you’ll learn how to create one and use it to get your business market- and funding-ready.

You’ll cover:

• The practical steps to making a strong business case
• How to develop a robust plan for customers, channels, revenues and relationships.
• Routes to market, marketing channels, customer research, and segmentation.
• Financial modelling for monetisation
• Pricing strategy
• Finding customers
• Practical learning with case studies

At the end of this workshop you should be able to:

1. Begin framing a route to market, commercialisation and pricing strategy.
2. Create an action plan to target customers for sales or product development.
3. Be aware and use research platforms to develop market and customer knowledge.
4. Develop a financial model including profit and loss and cash flow statement.

This workshop will be delivered by Lawrie Chandler, Director of Edale and Clean Growth UK Strategic Advisor.

This workshop is supported by the Low Carbon Across the South and East (LoCASE) programme and open to businesses across the UK.