We are focused on making it simple for time-constrained business-owners to find the right funder to contact, with only a few simple questions and no personal contact information required to use the site.

The unique collaboration brings together the market-leaders for the main forms of alternative business funding for SME finance , so all types of funding from short to long-term loans / debt / equity or self-investing are covered.

Initial funding associates cover over 70% of the alternative business funding market in equity crowd funding, invoice trading, peer-to-peer and pension-led funding, with more to join the collaboration in the future.

More than just a web portal, alternativebusinessfunding.co.uk is the start of a campaign to create a more collaborative environment for business funding aimed at simplifying SME owners' search for finance to help support their businesses and also a place for the major Banks to redirect customers. We aim to:

• refer our own unsuccessful applicants directly to the site
• lobby the Government to introduce "signposting" for any unsuccessful bank applicant
• use our resources and expertise to raise awareness of different forms of alternative business funding
• work with business organisations, such as the CBI, FSB and CDFA, to promote alternative finance options to their members.